How to Use T-Shirts Promoting Company Culture?

We all know how culture can affect a company for the better or the worse. If you are interested in changing your culture, you can refer to Joshua Levine's Great Mondays, where he lists six elements to reinforce a healthy work environment: purpose, values, demeanor, recognition, rituals, and cues The first three are the foundation of culture, while the last three put them into practice. There is no panacea for creating the perfect work environment. However, you can do some things right and you can kill certain atmospheres.

 

Peter Drucker, the father of modern management, said, "Culture is a breakfast strategy." So, what steps are you taking to promote your company culture? How can you take your company to the next level? T-shirts do not define a company's culture, but they can certainly promote that culture. If done right, T-shirts can be the basis for forming a team image and promoting company culture. Creating a branded T-shirt is the best first step.

 

Here are 4 reasons why T-shirts should be considered in the process of defining your company culture.

1: T-shirts are great cues

While purpose, value and recognition are straightforward, cues are often overlooked, and Levine defines cues as "physical and behavioral reminders that help employees, managers, and leaders stay connected to the future".

 

What can you touch in the office that reminds you why you are there and not somewhere else far away? What is the clutter on your desk? Let's face it, we can all be a little forgetful here and there. We all need to be reminded of what we are doing and why we are doing it. A T-shirt with a company logo on it may be the first item people interact with during the day. It may be the earliest time you can get your foot in the door and remind someone why they are doing what they are doing.

 

 

2: T-shirts and the team mentality

When you are wearing the same clothes as the people around you,  psychology changes dramatically. It's no surprise that teams wear uniforms. The earliest research dating back to 1988 linked the colors of sports teams to aggression. It was clear that the colors worn by teams changed their psychology. Not only did teams that wore black receive more penalties, but they were also statistically more aggressive. You can see a very clear example of aggression in the New Zealand national rugby team, the All Blacks. Sometimes aggression is not a bad thing for a team. This is why many companies choose plain black T-shirts as a base for their cultural T-shirts.

 

 

3: Make a statement

Solid colored t-shirts have long been a tool for making bold statements. When used correctly, they can be brilliant marketing tools. One of the best parts of designing a custom T-shirt is that you can state your thoughts to the world.

 

This reason also ties in closely with the next one. Understanding that the statement your company makes may not be entirely up to you.

 

 

4: Fleshing out reality

The process of designing a T-shirt is probably the best part of the whole process. Make sure you involve everyone in the whole process. From operations to the CEO, give everyone in your company a voice. You may be pleased to find that people do have positive feelings about their work. By getting people out of the routine, you will get some creative solutions.

 

Our company producing high-quality T-shirts, including 100% cotton T-shirts, V-neck T-shirts with a sense of design, and the most comfortable cotton and linen T-shirts. Wish you can find your favorite one on our official website.